Program Overview & Strategy
RUSTIC executes the programme two steps: (1) enhancing groups of poor; and (2) building unity of local development initiators (NGOs, CBOs, etc.)
The primary target groups of RUSTIC are the isolated poor and hardcore poor grassroots families. This programme helps unite people at the grassroots level and strengthen their capacity.
RUSTIC focuses particularly on strengthening the capacity of the groups and making them self- motivated. To achieve this goal, group members are challenged to critically analyse themselves. They become involved in necessary skill development, income generating activities (IGA), and savings management activities. In addition, RUSTIC encourages all the groups to unite further through federations at village and union levels. Whereas the head of the groups and federations receive training from RUSTIC on leadership qualities, the rest of the general members participate in a series of awareness sessions. These include cross cutting socio-economic and political issues such as Women’s Rights, Child’s Rights, Safe Environment and Poverty Reduction. There are frequent exchanges and dissemination of information between RUSTIC and the groups and federations.
RUSTIC supports about 4,580 underprivileged people through 243 female and male groups. Each group has an average of 20 members who gather weekly for group meetings and money saving.
The primary target groups of RUSTIC are the isolated poor and hardcore poor grassroots families. This programme helps unite people at the grassroots level and strengthen their capacity.
RUSTIC focuses particularly on strengthening the capacity of the groups and making them self- motivated. To achieve this goal, group members are challenged to critically analyse themselves. They become involved in necessary skill development, income generating activities (IGA), and savings management activities. In addition, RUSTIC encourages all the groups to unite further through federations at village and union levels. Whereas the head of the groups and federations receive training from RUSTIC on leadership qualities, the rest of the general members participate in a series of awareness sessions. These include cross cutting socio-economic and political issues such as Women’s Rights, Child’s Rights, Safe Environment and Poverty Reduction. There are frequent exchanges and dissemination of information between RUSTIC and the groups and federations.
RUSTIC supports about 4,580 underprivileged people through 243 female and male groups. Each group has an average of 20 members who gather weekly for group meetings and money saving.
Program Highlights
Thematic Category
Organization Building
Geographical Coverage
Khulna, Bagerhat, Satkhira & Coastal Delta
Statutory Governance
NGO Affairs Bureau Reg. 1949
Program Framework
UN SDGs 1, 6, 13 & 14 Aligned
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