Founder & Executive Director

Moral Noor Mohammad

Ashoka Fellow, USA • HSBC Climate Hero, Bangladesh

Moral Noor Mohammad was born in 1951 in Bailtali village of Piljanga union, Fakirhat Upazila, in Bagerhat district of Bangladesh. In 1970, he earned a bachelor's degree in social science. As a freedom fighter, he joined the liberation war of Bangladesh in 1971. From 1972-1987, he worked as a social worker and activist in the southwest coastal region of Bangladesh. He, along with a group of social enthusiasts, started raising awareness, capacity building, preparing action plan and implementation with technical and inancial support for poverty-stricken marginalized community. Afterwards in 1988, this group emerged as RUSTIC, a voluntary social development organization and eventually got recognition home and abroad. Hence, it becomes the part and parcel of his life to carry on his duties through the organization’s intervention. Since 1997, he has been working with urban slum households in Khulna City Corporation to manage solid waste and producing organic compost fertilizer through collecting household garbage from door to door to support the slum dwellers by creating employment through engaging them in waste management and organic compost fertilizer producing process. To conserve the snail biodiversity, he started vermin-compost and vermin-culture as fish feed for shrimp cultivation through decomposition process using earthworms. With his initiative of biogas plant transforms household waste into usable gas for cooking and organic fertilizer. He initiated an experiment on farming of freshwater lobster Post Larvae (PL) in cages, a new concept in Bangladesh. The development of PL cage culture by poor communities is supported through technologies appropriate to their social, economic and environmental context. Considering experience, commitment, diligence and outstanding achievement under his leadership he got recognition as Ashoka Fellow, USA, Climate Hero Award, HSBC, Bangladesh, NONA FISHER CORNERSTONE Award, WINROCK International, USA, and Paribesh Padak (Environment Award), Bangladesh. Presently, he has been working through taking initiatives to address problems for climate refugee especially adolescent girls migrated from south-west coastal villages. The migrated girls in urban slum are being supported through providing non-formal education with skill development training for creating income generating activities (IGA). He has been providing solution for vulnerable community through rain water harvesting system to reduce waterborne health risks resulted from climate-related safe water scarcity in south-west coastal Bangladesh. He has been serving as an Executive Director in RUSTIC since 1988. He took initiatives to produce organic compost by applying recycling techniques of house hold wastages usable for agricultural framing and assisting and motivating farmers to use this compost in their farming land. As a result, it’s creating a wastage and pollution free healthy environment in one side, on the other hand, decreasing the possibility of carbon emission. Meanwhile, RUSTIC have developed an organic composting plant namely RUSTIC-Composite Organic Fertilizer Industries Ltd.

President

Monoaur Hossain (Moinul)

Vice Chairman, Channel S • MD, KGSM Group

Vice Chairman, Channel S · MD, KGSM Group & Craytec Solution. Visionary leader driving RUSTIC's strategy, partnership and growth. Monoaur Hossain brings over 28 years of experience in business, media and social activism, combining entrepreneurial vision, creative communication and a strong commitment to community development. A UK-educated entrepreneur and marketing expert, he has developed a diverse professional journey across business, media, culture and social engagement. He has been actively involved in theatre, acting, scriptwriting, filmmaking and television news, gaining valuable experience in creative leadership, storytelling, communication and public engagement — alongside a successful career in eco-friendly and organic ventures and product marketing. He leads RUSTIC with visionary leadership, driving organizational strategy, strengthening partnerships and exploring new opportunities for sustainable growth and community impact. As Vice Chairman of Channel S (UHD Satellite Television) and Managing Director of KGSM Group and Craytec Solution Ltd., he brings extensive experience in corporate leadership, media, marketing, innovation and business development. His broad professional background enables him to connect business, media, technology and social development in meaningful and practical ways. Deeply committed to social change and environmental sustainability, he supports initiatives that promote responsible development, innovation, environmental awareness and improved opportunities for vulnerable communities. Through his leadership and strategic vision, he contributes to strengthening RUSTIC's institutional capacity, expanding partnerships and creating sustainable solutions that can generate lasting social and environmental impact. He is known for blending innovation with advocacy, creative thinking with practical action, and business expertise with a strong sense of social responsibility.